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About 60% of shoppers would buy an alternative brand due to in-store influence

A majority of shoppers would buy a brand other than their usual one due to in-store influence. Science can now prove it. A new study by Consumer Insight reveals that 56p.c. of shoppers would buy a brand other than their usual brand due to in-store influence.

 

Gap Marketing in Top 100 companies in Kenya... 2 years in a row!


 

 
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What Clients Say

East African Breweries Limited


"Some good news. We won the Baileys Visibility Day Competition. The award was presented in Rome yesterday. Thanks for the great support and let’s keep the momentum as we reactivate the sampling."

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