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About 60% of shoppers would buy an alternative brand due to in-store influence

A majority of shoppers would buy a brand other than their usual one due to in-store influence. Science can now prove it. A new study by Consumer Insight reveals that 56p.c. of shoppers would buy a brand other than their usual brand due to in-store influence.

 

Gap Marketing in Top 100 companies in Kenya... 2 years in a row!


 

 
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Proctor & Gamble


"Thank you for analysis and presentation of the BTS results you made yesterday. We value your input and the energy you managed to put into the promotion, and the good results you posted."

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