Gap Marketing is a leading marketing agency providing professional services in the area of field marketing and merchandising; market activations; retail sales and sales force management; digital activations and sales consultancy. We have offices in Kenya, Uganda and Tanzania.

Over the last 25 years we have been helping companies grow revenues and win market shares by conceptualising, designing and rolling out effective customer engagement initiatives.

  • Shoppers buy what they see.

    At Gap Marketing, we have ensured our clients’ brands are top of shoppers’ minds as they make the critical decision at point of purchase.

      • Availability Support
      • In-store Retail Promotions
      • Store & SKU Level Issues Resolution
      • Reporting (real-time) & Performance Analysis
      • POS Implementation
    • NPD Speed to Shelf
    • Planogram Compliance
    • Order Generation and Out of Stock Management
    • In-Store Merchandising
  • Our services allows our diverse clients to build market share and grow revenues by optimising their retail presence.

    • Retailer Training
    • Trade Audit
    • Sales Force Management
    • POS Implementation
    • Outlet Listing
    • Data Analysis
    • Data Collection
    • Retail Penetration
  • Our concepts and execution are guaranteed to resonate, appeal, engage and positively influence our clients’ target audience.

    • Door to Door
    • Market Storms
    • Bars and Clubs
    • Round About and Streets
    • Universities and Colleges
    • In-Store Promotions
    • Shopping Malls
    • Events & Concerts
    • Roadshows
    • Office Storms
  • Our approach goes beyond brand awareness to give our clients tangible ROI in the form of revenue growth.

    “Nothing attracts a crowd like a crowd.”

    Drive sales through up close and personal interaction in your customers’ inbox.

    • SMS Sales
    • Social Media Engagement
    • Data Analysis and Consumer Insights
    • Customer Acquisition Campaigns and Loyalty Drives

Customer Focus

We seek to understand our customers’ needs and help them ACHIEVE their business objectives


We are constantly looking for better and more efficient ways of solving our customers’ problems. We always THINK ahead and creatively


We are about excellence in executions. We work around our core pillars to deliver results that meet and SURPASS our clients’ expectations

We are proud to have been rated amongst the top 10 in 2 consecutive years on the TOP 100 SMEs in Kenya!
We are proud to have been rated amongst the top 10 in 2 consecutive years on the TOP 100 SMEs in Kenya!

Begin Winning Today

It takes a number of distinct services, working together, to create an effective retail presence for your brand. Delivered individually or combined, Gap Marketing's service packages are tailored to get brands in the right shape to compete along the entire retail spectrum.

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