Trade Marketing is what we do best. We seek to influence the consumer’s
decision at the most critical point of contact with your brand - the point of
purchase. We devise the most innovative ways to make sure your brand, not your
competitor’s, is what the consumer leaves the shop with.Our trade marketing services consists of the following:

i) Field Marketing                                                 
This is what evolved after we re-looked at, re-formulated and polished traditional “Merchandising”. It is an altogether more effective vehicle for moving your brand. To perpetually move your brand from the shelf to the shopping basket, we influence the point-of-purchase drivers that determine the consumer’s purchases behaviour. With our highly trained personnel as your brand’s point-of-purchase mouthpiece, the consumer never knows what hit her. That’s because our Field Marketing is a strategic process; a total business solution; not a quick-fix solution, but a process that becomes an integral part of your strategy; carried out by professionals whose only objective is to enhance your brand’s communication with the consumer.

After keenly observing how consumers relate to your brand on the shelf, our teams provide relevant and accurate retail data which we analyse for trends and insights that assist you make more informed sales and marketing decisions. Our Field Marketing efforts then proceed to ensure consistent availability of your brand by keeping a keen eye on its shelf presence, ensuring it is not only always in stock but also prominently displayed for your consumer’s easy, convenient picking.

ii) Retail Sales Management                                                               
For us, there are no sales targets too elusive to hit. Using consumer insights we gain from the field and our wealth of knowledge, our field staff, a.k.a “Brand Witnesses”, move door-to-door or shop-to-shop selling your brand, making new converts of your target consumers. We devise appropriate propositions that address the issues at hand – by creatively engaging your target consumer enough to elicit a buy. We also gather relevant trade and consumer feedback, which we further analyse to extract insights that can be so handy in your strategy.

iii) Brand Activations                                                                
To bring your brand to life, we use short term activities that encourage immediate purchase, increase awareness and build equity. These include Road Shows, Competitions, Sampling and Demonstrations. All our concepts are consumer-driven, retail-centred and purchase-focused. They are guaranteed to make your brand interact with your target consumer in the most relevant and memorable way – by arousing his/her key touch points and creating that all important emotional connection. We also gather and analyse relevant consumer and trade information on your behalf.